Ride With FJG

FJG Advertising

Proud Sponsor and Rider For Aids Lifecycle

What is Aids Lifecycle

AIDS/LifeCycle is a fully supported, 7 day, 545-mile bike ride from San Francisco to Los Angeles, co-produced by and benefiting San Francisco AIDS Foundation and the Los Angeles LGBT Center. The event raises awareness about the ongoing HIV/AIDS epidemic and funds services such as HIV testing, prevention, care, and much more.

Since 1993, when the Ride began as a for-profit event called “California AIDS Ride”, participants have raised more than $200 million and completed more than 42,000 journeys on bikes from San Francisco to Los Angeles.

Welcome To FJG Advertising

Our name means more than you think.

When Brian Dougherty was growing up, he spent his summers with his grandfather, Fabriciano J. Garcia, a first generation Mexican-American who worked his way up from day laborer to an esteemed position with a global aerospace company. During these summer visits, Fabriciano instilled a strong worth ethic in Brian and taught him how to ride a bike, beginning a lifelong hobby. So when Brian started his own advertising agency, he wanted to honor the man who was such a positive role model in his life. That is when “FJG” became the company name and a red Schwinn bike became the mascot for Brian’s new venture.

In 2017, Brian founded FJG Advertising with his friend and colleague, Carson Kraig. They wanted to combine their 40 years of advertising experience to provide clients with best-in-class service and a highly strategic creative product. Together, their collective digital, traditional, and media buying background gives FJG a “triple threat” advantage in today’s competitive advertising landscape.

In addition to giving clients their best, FJG also believes in giving back to those less fortunate. Brian just participated (for a second time) in the 2018 AIDS/LifeCycle charity bike ride from San Francisco to Los Angeles. Channeling his work ethic and passion for cycling that he got from his grandfather, Brian is riding 545 miles in 7 days, raising money for this worthy cause.

If you want to work with a dynamic team that brings tenacity, altruism, and a boatload of advertising knowledge and experience to the table, we invite you to take a look at our work and contact us today.